Welcome And 15-Year Milestone

George Blitch 0:14

Jeremy, welcome to the Son of a Bleach podcast. How you doing today, man? I'm doing great. How are you? Fantastic, man. I'm really excited to have you on talk about bison coolers. Uh, first off, congratulations. I know you guys just celebrated 15 years as a small but massive business, man. That's uh quite a uh thing to celebrate. Congrats, man.

SPEAKER_00 0:37

Thank you very much. And honestly, it's one of those things like when we started this business, we didn't expect it to go

A 14-Day Ice Retention Story

SPEAKER_00 0:45

15 years. So we're we're stoked to be here and taking care of customers. And it's nothing better than hearing from somebody who's had a product and their their truck bed for a decade and a half. Like, what a win!

George Blitch 0:59

Yes. Well, I mean, you know, we kind of talked about this before, and uh, you know, my company Map My Ranch has been making cooler top maps and kind of helping sell these coolers to a lot of our clients, and they've been using it for a decade plus and loving it. Uh, I've been using mine for 13 years on my kiddo's first birthday. We ended up filling that whole thing full of ice. I had the 50 quart and we put in all those, you know, bluebell ice creams and and kind of keeping them cold and kind of put them on either side. And then when got the ice back home, I was like, I'm gonna see how long this ice lasts. And I put a beer on either side and had that little cutting board you guys had real nice in the middle. And 14 days later, I opened that sucker up. It had been in the garage, and there was still ice, and those are some cold drinks, man. So that was impressive. The retention on ice 14 days, that's basically unheard of.

SPEAKER_00 1:46

I mean, I I've spent more money on competitors' products cutting them up and and like just dicing them down the middle. That like it it's reassuring to hear that from somebody who's using it and respects the amount of effort that went into it because um the reality is that we spend a lot of time on our RD side of the business and making sure that we're putting out a product that we can stand behind and that people are going to use for for decades to come. So thank you very much. Yeah, you're welcome.

George Blitch 2:21

I and I know you can stand behind and you can stand on and you can park a car on it. Listen, this thing is strong. I mean, it's impressive. And I've I've got five different now hard coolers of yours, and I've been putting them to the test for a long time. Um, you know, when you kind of talk about cutting up the coolers, you know, you're able to see with your competitors like that kind of insulation and the difference, and there's something

Cutting Competitors To Find Weaknesses

George Blitch 2:40

that you guys have been able to see, and you take it to that next level. And I'd really like to kind of hone in on that. What makes your coolers so award-winning and so you know great at ice retention, longevity, and insulation and keeping things cool that uh you know kind of stands head and shoulders above some of those uh competitors?

SPEAKER_00 2:59

No, I think that's a great question. So we've probably spent ten thousand dollars on competitor products, just literally cutting them in half. And I know that like brand Y and some of these other publicly traded industry, like the the biggest names in the industry, their products, we know they taper down to like three-quarters of an inch of insulation. Whereas for us, we feel like a key differentiator would be how do we how do we beef it up to where there's two inches of insulation around instead of a single flap gasket design, how do we how do we do a double gasket design that can that can keep us longer? And so for us, our main deal is we we're a lesser name in the industry, people aren't as aware of us, but we want to make sure that when you spend the money, your hard earned dollars on our our product that like you're gonna know that it's gonna be there for 20 years, and and that's really what we're aiming to do, and that's why we have a lifetime warranty on our products because we can stand behind it. We've been around 15 years, we know that the quality is there. Um, we just want to convince people to take a chance on a uh a brand they may not have heard of before.

George Blitch 4:23

Well, and I think that's something that more and more people over the years have been hearing about you guys because it's more prevalent. People are buying it, they know what it is, they know that it's going to be a great product, and you have quite a great product line. We'll dive into that for a second uh in a second here. But you know, the the idea that some of these coolers that are made like yours, they are expensive and it is an investment. I'm a buy once, cry once kind of guy, and I mean I've had a lot of different coolers that I mean, I mean, over the years, obviously I've been hunting for you know, shoot, almost 40 years now. I I won't say how old I am, but uh it's it's been a while, but I've used some of the you know cheaper big box coolers, and the handles break off. You're carrying them, they've broken, and stuff spills. And I just you know, there there came a time when I found your cooler, and I forget exactly how I first heard about you guys, but I decided to make that investment. And I've never looked back, and I'm still using it to this day. So I think that's a testament of even the Gen 1 version of what you guys have, and you've only made improvements since then. Uh, it it is something that, yeah, it's an investment, and some people need to get over that hurdle. But if you want to have nice things that last a long time, sometimes you're going to pay that little bit of premium. But it's not outrageous.

Cooler Sizes And Lifetime Warranty

George Blitch 5:35

I mean, you and you have so many different size options to fit the needs and the budget of everybody. Why don't we just kind of run through that on the hard cooler side? Let's talk about the different sides and options, uh, sizes and options that you have there.

SPEAKER_00 5:47

Yeah, so we have a 25, a 50, a 55 quart wheel cooler, um, which which has a patent pending pending design. Um, something we're really proud of. We just we just got approval for our first patent. Um and which is really exciting as a small family-run business to be able to like say, hey, we we got we have a patent on this. So we had 25 court, 50 court, the 55 court, the 75, and our big boy the 125 court. And for us, it's you know, we're all about being American made, but durability, lifetime warranty, like those are the most important things for us. Um, I drive a 7,000-pound truck, and I can park it engine side up on our 50-quart cooler and it won't crush it. So um, I was a little bit nervous the first time I did that, if I'm being honest, but um it's one of those things where you you take a lot of pride in quality and durability, and then you you put a warranty behind it. And so, to your point about somebody being a little bit apprehensive about the initial upfront cost of it, um, it's one of those things that we can stand behind and that you're gonna be able to use for such a long time that to me it's it's it's one of those things where it it's a no-brainer for people because we know that the product is the quality is there, the ice retention, the durability, like it, it's one of those things buy once, cry once. I love it. Like that that's how I live my life.

George Blitch 7:34

Yep. Same here. Well, it it's interesting too. I just thought about this. Like, you know, there's there's some different knife companies that they have like a generational promise, and there's you know, some you know, firearms get passed down as like this legacy item. If you would have told me 20 years ago that there'd be coolers that would be passed down on my kids, I would have been like, what? But now it's like that, it's kind of like a legacy product, man. It's something you could pass on, it's wild.

SPEAKER_00 7:55

Yeah, and I think that's one of the wildest things about this business is when I initially had the idea for it, I approached my dad and I said, Hey, you know, I want to sell a high-end cooler, and they're gonna be super durable, they're gonna last a lifetime. And he he basically told me, I think that's a bad business idea, but uh, I I don't want to be a bad dad not support you. And so he said, sure, let's do it. And I don't think he expected to work 12 years and and work full time for this business when he especially when he was in his retirement, right? And um, it's it's just kind of like one of those things where you you don't expect that a product like this can live in the back of a truck for this many years, um, but it's something we've taken a lot of pride in and full transparency, it's not a good business model in the sense that you're selling a product that doesn't break down and people don't need to replace, but nonetheless, it's it's something we take a lot of pride in here at Bison and can kind of stand behind and and appreciate

The Patented Wheel Cooler Redesign

SPEAKER_00 9:10

the fact that people have had these things for more than 10 years in the back of their truck, so yeah.

George Blitch 9:16

Well, it just becomes a collection thing at that point. You just have all the different iterations. Well, you know, when you were mentioning the 55, I kind of wanted to circle back to this because you you alluded to the ideas you guys had a patent, but and it's a roller cooler, but the design of this is different than any other roller cooler that I've ever seen. And I really want you to kind of hone in on that because this is something I've been putting to the test on the ranch and and uh even on some on some travel vacation things, and there's something about this and the positioning of the wheels and how this is set up. And I'll have a picture overlaid while we're having this in for the video podcast. But I encourage everyone else to go who's maybe listening to check this out. And you can kind of hear the description here that Jeremy's about to do, but you need to go and see a video and and some pictures to really understand the uh ingenuity and the genius behind this. So why don't you go ahead and roll with that, man?

SPEAKER_00 10:05

Yeah, so our 55 core cooler, we just received patent approval, I guess, uh a couple of weeks ago. Um, but really, like we wanted to create something different. Like everybody has the traditional cooler, like an egg glue or a colbin that has the wheels on the outside, and we wanted to design something that's like a long tank tread type thing. Um, that just it's different, it's durable, it rolls well through sand. And for us, we're we're tired of like following the norm and what everybody else is doing, and we kind of wanted to cut our teeth and fighting our own path. And we've been very, very happy with the feedback we've gotten on the 55 core cooler and feel like we've created something that's different, that's unique, and really stands out from the competition. But my favorite thing about it is when you roll it through like a parking lot, and uh that wheel tread pattern goes to like a water puddle, and you see the tiny little bison in the the parking lot. I'm like that that that to me is like the little things that we do really well, and I I take a lot of pride and my my team's ability to focus in on the details and do those things a level above what a lot of our competitors would ever care to put the time and effort into.

George Blitch 11:37

So well, visually describe the idea of where these wheels are on this because I know you said the these other companies kind of on the outside, but how are these like how did you guys design this in a way that is makes it kind of fit a little bit easier in other places and more compact and streamlined?

SPEAKER_00 11:53

Yeah, and my biggest issue with previous wheeled coolers is the fact that if you're putting it in the back of an SUV or a truck, those wheels catch on to the side of it and they become somewhat of a nuisance. Um, so what we really wanted to do with our our wheeled cooler is to put them inbound to where you don't have to worry about any products obstruing outside the the cooler body and being able to slide it into and out of a SUV or a truck much easier than than anyone else has done. And so whether you're going to like a kid's sporting event or you know, a concert, anything like that, we just we want to streamline things, we want to make things as easy to use as possible. And I think when people start using our products on a regular basis, they start to realize like there's a little bit extra effort that that went into designing that product that we thought about the little things that maybe some of our competitors haven't.

George Blitch 12:59

Yeah, no, and I I love that idea too, because not only do those wheels that are kind of externally there catch on to things, it ends up being wasted space, unless you have something that is, you know, that three inches you're kind of stacking on either side perfectly. But when you have something that's streamlined like that, uh, especially for big hunts of things we go on, you know, every inch kind of matters as far as like how you're laying stuff out. It's like sometimes we have to like take pictures of how do we get that packed? Because there's been times where we pack things, and I've had four different of your coolers on there, and I'm like, crap, how did I put these in again so that I can make sure I get all the other stuff in, you know, and then yeah, you got a you know, a little mount or something to hit, you know, it's like all right, I'm gonna go get a gyro mount on that. You know, where am I gonna put that thing? You can tie it onto the front. But there's uh there's different like things that that come into play on on how you're packing and that streamlinability, and especially with the wheel cooler. I just I wanted to take a minute to chat chat about that because I thought it was really cool. But um, you know, I also wanted to really kind of spend some time making sure everyone knows that it's not just hard coolers you guys have. You got soft coolers, you got tumblers, all these amazing Bebbies, Churchill water bottles. Man, let's let's kind of jump in one at a time. Tell me about your soft coolers. I know I've been using one for about eight

Soft Coolers And US Manufacturing

George Blitch 14:05

years, they're amazing, and you've had new iterations thereof. So uh why don't you lay out what you guys offer in that lineup as well?

SPEAKER_00 14:12

And and that's one of the main things for us is our products may look similar to how they did three or four years ago, but I don't think people realize the amount of time we put into it to constantly being investing in our products and improving them and making multiple iterations, and cosmetically they may look the same, but from a functionality or uh a materials perspective, we're constantly improving them. So um, our our core product lines are hard coolers, soft coolers, and drinkware. And we're to this day the only company in the country that makes both their hard and soft coolers here in the US. And that to us internally is a big deal. Yeah, um, it's it's far easier to source our products internationally. Um, we've got contacts that we could easily do that, but we take a lot of pride in the fact that we jump through the extra hoops that that are required to produce both those products here domestically. Now the drinkware is imported, um, and people tend, you know, from time to time to get upset about that. Um, but the reality is the capability does not exist domestically to produce the drinkware here in the US. So um we took it upon ourselves to just go find the highest quality manufacturer we could. So three core product lines hard coolers, soft coolers, drink wear, and then we have, you know, we we want to own the campground, the backyard, like so. We've got supplementary products that that we've introduced over the years. Um, but those are three main like core lines that that we stand behind.

George Blitch 16:02

Well, and what's cool about all those too is that whether it is in the you know sports field, it's in in the campgrounds, or if it's on in a hunting lease or or a ranch or private public land beach, wherever it is, it also there's kind of the uh the gift and the corporate flair too, because you guys can customize all these. And I know like companies who have come out and they're going ahead and they're putting their logos on these things, whether it's a drink wear, soft cooler, hard cooler. Obviously, with Matma Ranch, we have cooler top maps

Custom Lids And Branded Gear

George Blitch 16:30

that we create for our clients. So there is a customization that's kind of limitless on what you can do on these, you know, in the breadth of your product line, which I think is a really important thing, especially those who are listening who are like, oh, you want to get something unique that's really something cool, it's personalized. You can do that through you guys, whether it's maybe, you know, something that shows the Texas flag or something kind of camo, or maybe you know, favorite sports team, or people who that you you you you want to give something to, you can even have like a picture. We did one from my dad. He loves dogs. We got his two dogs on the cooler top lid. I mean, there is a lot of cool things you can do, and I'd I'd love for you to kind of chat a little bit more about that and how that kind of personal branding and creating something that's really unique, and uh whether it's uh something of your own or a pre-made design you guys have, how you guys have an extra layer of personal touch that you create with that.

SPEAKER_00 17:18

Yeah, you mentioned one of my favorite customers, um, Matt My Ranch. Um, it's it's crazy to think that for over 10 years you've been ordering products from us. Um, but we like we're we are a family-owned and operated business. There are not many of us left in this industry, right? I think we're down to two people that are privately held. Um, the remainder of competitors are all private equity, and so when you you think about that, they've got all these big dollars and and MBAs and everything behind them. How do you separate yourself? And for us, it's it's always been customization, and we want the ability for people to customize just about every single product we sell. So 99% of any product we sell can be customized, and some people are like, well, I I don't see the appeal of that, but for us, it's a key differentiator. Whether it's holiday gifts, it's a golf tournament, a fundraiser, um, your kids' sports team, like we want we want to offer a solution that's easier for people to order than going through our competitors, and they're gonna appreciate the quality of it and our decorating capabilities. So for for us, like it's it's kind of become a staple. So if you if you were to walk out here to our warehouse and our production side and see what we have to do, like you you can tell and feel that we've been investing in that and taking our customization abilities to the next level. And for me, it's it's one of those things, not only is a key differentiator, but it's one of those things that that people just genuinely appreciate that we've taken the time and the effort to produce a product that can be customized with your logo on it, and people tend to really appreciate that. So um, it's a pride factor for us.

George Blitch 19:26

Well, it's great, and I just think it's an extra level of something. We have a lot of different people who have bought the cooler, you know, through you, through us, through Mama Ranch, or uh other things where they put on different, like uh, you know, customized ranch like logo. Someone has gone and hunted at a place and they're like, What can I give to this landowner as a thank you? And I'm like, you need to give them a cooler with a map on top of their ranch. And when they see that, and whether it's been a lake, a favorite lake they fish on or something, just as a gift function, there is something that like that leaves it in a double mark. They remember that because it's something that's so unique and personalized. And like you said, it could be a company, it could be anything, sports that you know, team that you're on. But there's something just a little extra, and like it's already nice to get one of the best damn coolers on the market. Whenever you have something else that adds another personal flair, you're welcome. If you have another personal flair to it, it's just something else that just it means something more, man. And it you remember that, and you remember bison, you see that logo, and you're like, Yeah, that company cares. And that's something I I love about you guys. Um, I was while we were kind of thinking about that. I know there's when you mentioned some of the other products you have in that little

Dry Duffels And The Rifle Case

George Blitch 20:35

maybe one percent, there's one that I've actually been testing out this the last few months, and that's one of the dry duffels. And you guys have the bison dry backpack, you got dry duffels in 30 and the 50 liter, and then I know you guys got the rifle case. I mean, there's some other stuff, hammocks, and there's some you know, chairs and things too, but I'd I'd love to talk about that kind of dry wear because that's something whether it's you're taking it with you on trips or you're kind of going out in the middle of nowhere where it's gonna be raining, or you got like some expensive camera gear. Uh, these kinds of things matter whenever you have that ability to keep things dry or rifle. And I would love for you to kind of talk about that idea. When did those things come along? And how is the marketplace kind of feeling with that? Uh, that new products that you're kind of pushing. And you know, it's kind of a newer thing, but man, it seems to be taken off. I've seen a lot of people that really love them.

SPEAKER_00 21:22

Yeah, and you know, I I talked about the business model earlier. Um, I guess you could say I'm a shitty entrepreneur in the sense that I created a product that's like too durable that people don't need to replace. So given that, like we we our team internally focused on what other products would supplement the existing line well. And um the dry bags were one of those things that we felt like, well, everybody, you know, whether you have a hard cooler and a soft cooler, and you're hunting, like you've got your gear, you've got you don't want your your Hunting apparel and and your gear getting wet, so we felt like it was a really good um kind of complementary product to what we had offered before. But I will say our rifle case to this day, I do not understand how it's not more popular than it is, because anytime somebody puts hands on it and they feel the inside of it and the amount of effort that went into it and the quality of it, they're like, Why aren't you guys marketing this? And I'm like, We we are like we're we're marketing this all the time, but it is, in my opinion, one of the best rifle cases on the market. Um, and it's become one of those things for us the dry back line. We just feel like we need to we need to own we need to own the the the space, and this is a product that we can stand behind that people could use every day, every weekend, and and put a lot of pride behind it. And since then, like we we continue to expand that line. I think we started with a a 30-liter, and then it was a 50-liter, and then it's a dry bag, and then it's a rifle case. But um, that's what we we take our customer feedback very seriously. When somebody tells us, hey, this is a great product, then at that point we know to go dive in on it, expand.

Sponsor Break Neuro

George Blitch 23:28

So I'm here to tell you that this podcast and all my podcasts are powered by neuro. That's right. Neuromint and neurogum, they're my favorite. I take a neuromint before every single podcast, 10 minutes beforehand, gives me the perfect caffeine, the perfect L-theanine, B vitamin balance, no sugar, no crash, scientifically backed. I'm telling you, neuromants, neurogum, you gotta learn more. Go to neurogum.com today, pick out your favorite flavor, or go to your favorite retailer near you. It it is incredible, man. I mean, and and there is more of a need now to have those kinds of things, and especially like I love the rifle case. It's like there, there are some of these hard cases that I do like, right? And I mean, they

Why A Soft Case Beats Hard Cases

George Blitch 24:10

are are great. If you're flying on an airplane or whatever, you're gonna have to need one of those probably. But if you're gonna be doing what 95% of the people are gonna be doing, which is either taking it on your truck, or you got you know, one of your UTVs, or you're you know, just kind of taking it and on on the back of your forward or whatever it may be, you're walking around the field and you're kind of just going to the range, you're not gonna need this super heavy duty hard case. If you have a a softer case that is made right, like yours is, and has that type of protection for your rifle, it's going to be great. I mean, it you don't need the the the big boys. I I had too many of them, I'm telling you, they just sit around and collect dust because it's too big to move around, man. Having something like yours, it's streamlined, it's well designed. And so this season, everyone huntings, hunting folks, you're listening, go get yourself one of the bison rifle cases. You're gonna be very happy you did it.

SPEAKER_00 25:01

And honestly, like we've we've offered hard cases before. Um, we had a full line of of hard cases, and we replaced it with this soft case line. And there's a reason we did that because it it the five percent of people that are traveling and need like a TSA approved, you know, uh hard case, that's that's a minority. Yep. Um, the rest of us just want a extremely durable soft case line, and that that will that'll check the box.

George Blitch 25:35

Yes, and it'll leave room for more of your coolers so that you can be able to put more bison coolers in the back of your truck as well.

SPEAKER_00 25:42

So and then you've got to play the Tetris game that you said earlier of like, how do I fit everything back in there?

George Blitch 25:49

Oh, I'm gonna send some I'm gonna include some pictures here because it really is like that has been a big thing, but I moved away from those hard cases to be able to do those softer ones because it if it protects your stuff as well as you need it to, you don't it it's just more usable space. Um,

The Google Email And Super Bowl Ad

George Blitch 26:05

you know, when you when you were talking about uh the idea of the entrepreneurial journey too, and how you know sometimes you just make the best products out there, they don't have to be replaced. It's tough because it doesn't keep but one of the things I remember when you were talking about this before, you had an email that came across your desk and you kind of ignored it. And then you got a second email that said, Hey, did you get our first email? Because we we kind of offered the offered this opportunity and ended up resulting in a Super Bowl commercial. Tell me how the heck that thing came to be because I just love that story, and uh I'm glad you checked the second one.

SPEAKER_00 26:41

Yeah, I'm I I am too, believe it or not. But um, I was at a trade show and you have these small gaps in time that you can go check your inbox. I I pull up my phone and I'm scrolling through, and it's like it's from an at google.com email, and I'm like, oh, it's our new ad rep wanting to introduce himself. So um I just marked it as red, and then I got back to the office, and like a week later, it I got another Google email, and it was like, did you see our previous message? Like, it's a pretty good opportunity, and I looked at it and I was like, Oh, damn, like they're literally offering us a Super Bowl commercial, and so I jumped through hoops to fill out all the information they need, answered every question, and to me, it was like, this is one of the best things that could ever happen to us. Like, as a small family business, when do you get approached by a fortune, not a fortune 500 or 100, but like a fortune five company with an opportunity like this? So um I jumped through hoops, and uh unfortunately for everyone else, I was like the first one to respond. So, like all the people that were competing against us to get these, like I was I made it my point to like respond as quickly as possible. Um, but it was such a unique opportunity, and um, we ended up renting out uh a local facility here to watch the commercial come on, and it was like an emotional, ridiculous, out-of-body experience to see like you and your co-workers and your family, everything you have put blood, sweat, and tears into like that come up on the screen during the big game was just I mean, it was it was emotional. My wife, there's my favorite video is uh video of my wife who just starts crying when it comes on, and I'm like, man, this is 15 years of hard work right here. Such a cool experience. Um, and since then we've been able to become good partners with Google, so they featured us and some other opportunities, but it's just it's one of those things that you don't ever feel like I'm just a Ricky Dink, you know, small business, family-owned and operated. Like we would never get to partner with somebody like this. And you know, it's been a wild journey, we've really enjoyed it. Um, but it it's been surreal for sure.

George Blitch 29:19

Well, man, I mean it it's it's a beautiful thing to see one, this idea come to fruition, two, you to be able to build success, have being having 15 years of this business, creating these really high-end products, creating a personalized uh product line on top of those things, and getting that kind of attention out there and continuing to have a good passion for it, which I think is just uh a huge driving force. And then being able to see this, man, you're employing local people, you got US products for the most part. All you know, it's like these coolers are made in the USA. I know the tumblers, like we said too, that everyone makes the tumblers everywhere else. So it's not it's not like you're not doing what you could. If you could, you would. It's just not feasible. And so that idea of like what you guys are doing, man. It's um I I just I'm I'm so happy for you. I'm glad you got kind of featured on the big stage. Was there a game that day? I don't even know. I saw a bison cooler ad, and that was the mainstay for me, man. It's better than any halftime show. Seeing that

Where To Buy And Follow

George Blitch 30:15

and going like, hell yeah, my boy did it. And man, it it is a proud moment I know for you guys and for all those who've supported you for all those years. So I'm really excited. Um, you know, I I want people to to to dive in right now. I'm gonna have all the links in the in the show notes below, of course. But for those who are maybe listening and you're ready to go and uh you know learn more and place your orders for that for the next bison cooler, hard soft, uh, or or some of the accessories, tumblers, whatever it may be, get your personalized stuff. Why don't you tell them your uh you know URL uh and uh some of your socials so people can go ahead and follow those as well?

SPEAKER_00 30:48

Yeah, so first and foremost, like we wouldn't be here 15 years later if it weren't for people like you, like supporters and everyday people that just said, I want to go against the grain, take a risk on something different. Like to me, my my hat's off to you. Um, and and I appreciate all you've done for us over the years. But like you, there are hundreds or thousands of others that take those risks and say it's not it's not the biggest name in the industry, they're not spending 50 million dollars a year in marketing. Um, they're focused on quality and customer service. Um, so I certainly appreciate that and and respect you and appreciate all you've done for us over the years. But if anyone wants to learn more about bison coolers, visit bisoncoolers.com. Our handle is bison coolers on all the major social media, you know, platforms. Um, so go give us a follow, see some of the content we're doing, um, producing some some fun stuff. We try to engage, um we're we're we don't take ourselves too seriously. So for for those of you that follow like big corporate America companies, like that's not that's not our thing. Um, we're we're gonna have fun, we're gonna goof off and and make the most of it. But follow us at bisoncoolers, check out our website, bisoncoolers.com. And if you want to order custom products, check out custombison.com as well.

George Blitch 32:25

Man, well, thank you. I know everyone's gonna go. Hopefully, the orders come in. Make sure you get the rifle case too, everybody. Hunting seasons upon us. And uh, Jeremy, just thank you so much. I I I love supporting you guys. I love working with you guys, and it's just great to see all the success continue to grow. And uh, here's for the next 15 years, man. Congratulations on that. And uh, yeah, buy some coolers. The cooler you need, the cooler you want. Go order it today.

SPEAKER_00 32:51

Well, I appreciate it.

George Blitch 32:52

Thanks for the opportunity. Cheers, brother. You take care, man. Cheers.