Speaker 1: 0:14

Hey, ryan, how you doing today? Man, good, how are you doing? Fantastic. Hey, I'm really excited to chat with you. We got a lot to cover. Today we're going to be talking about Leica Sports Optics, your position there, and I really like to start a lot of my podcasts giving a little bit of lot to cover. Today we're going to be talking about Leica Sports Optics, your position there, and you know I really like to start a lot of my podcasts giving a little bit of background to my listeners, for my guests, and I really wanted to maybe kind of dive back. Why don't you talk to me a little bit about where you grew up, how'd you get involved with working in the outdoor lifestyle and your love of that? And you know we'll just kind of throw the needle from there cool.

Speaker 2: 0:42

Yeah, I mean, um, I grew up a midwest kid, um, so a lot of a lot of walleye fishing with my dad, um, but never, never, actually was into. We never got into hunting because my dad was, um, he had that kind of a bad experience. When you know, his first experience with hunting went out with a few friends and that ended up having different activities is what they thought as far as what hunting was, um, and so, um, yeah, just grew up in the midwest, um, doing a lot of wildlife fishing, outdoor camping. We travel all across the us and, you know, camping in the back of our vehicle and stuff. So, yeah, that's how it kind of, uh, initially was kind of introduced to the outdoors and in that, in that lifestyle.

Speaker 1: 1:22

So yeah, nice and then you ended up. You've been in the industry, in the outdoor industry, for quite a while. Why don't you tell me about how you kind of got your your first steps in there and then we'll kind of, you know, maybe talk about how you got involved with like and what you got going on now?

Speaker 2: 1:35

yeah, it's, it's a. It's a. It's a big question because I've been in the industry for probably like 25 plus years, right, so it's a hard. It's hard to know where to even start from, but maybe ones that are more recognizable, or, you know, I worked for Mystery Ranch for about 13 years, kind of developed that entire brand from scratch. You know we were a one person marketing team when I first started there and at the end of it we ended up selling that to Yeti and so, yeah, I got, I cut my teeth in the in the hunting realm there. Before that I was just primarily into climbing and backcountry skiing and stuff like that and so yeah, so now now being in the with Mystery Ranch, got exposed to hunting, backcountry hunting, bow hunting, rifle hunting, precision style shooting, you know all of those things that kind of come with the territory of working in that role, yeah, and so that's kind of what really kind of catapulted my career into getting way more involved into the outdoor hunting space.

Speaker 1: 2:37

Well, you just talked a lot about, you know, as far as some of the things, as far as precision shooting, hunting, bow hunting, all the things that you know, all the, all the different products that are available through Leica Sports Optics really kind of fall into a lot of those different categories and I was just kind of curious how is it that you ended up finding yourself in that role and what does that look like for you on a day-to-day right now? Is, you know, I've been aware of Leica for a long time. Obviously, photography, I mean lenses there's some amazing camera work and then, uh, have had a little bit of exposure, uh, with some of the other stuff as far as, like their range finding binoculars. I've been using those now for about four years.

Speaker 1: 3:12

Um, second to none out there, and you know I have some here we'll kind of go through those in a little bit that I've been working with, uh lately and just, you know, phenomenal, some of the best glass I've ever used in my entire life, and so I I'd love to, you know, kind of dive in a little bit on that. But I was just kind of curious, how did you get involved in? And you know what's that day-to-day looking like for you right now as far as kind of bringing this into the U? S and taking it to that next level. Maybe a little bit of history of the brand as well, if you don't mind.

Speaker 2: 3:45

Yeah, you know, I I've known like a through mystery ranch for probably since like 2010, when we were doing some content creation and we were collaborating with like a. Back then that was kind of that was before like media hunting, media was even really a thing. I feel like that was kind of the the precipice of like, just you know, when hunting kind of exploded into this whole realm, of going out and shooting video content, photography about backcountry hunting and like the whole lifestyle process and everything like that, and so Leica was a partner of ours, uh, during that and uh, so I think I was. I've been spoiled since the beginning as far as like optics go. Um, since I have, you know, I bought a lot of my, you know, bought a spying scope, I bought binoculars, um, I've, you know, owned a Leica camera, so it's just I was pretty heavily involved in just leica itself and so that was kind of the connection point when, um a role came around to to assist them with marketing, kind of re-establishing the brand of the us, because I feel like they were kind of the king of optics.

Speaker 2: 4:39

Uh, you know, at the beginning um, this is before a lot of the other brands kind of came around and and filled the void of what they they weren't. A lot of the other brands kind of came around and and filled the void of what they they weren't doing and so, um, they've kind of they've uh hired me and uh brought me on board to kind of reestablish the brand and kind of reestablish, you know, like uh in the Western market and a few other ones. So, um, yeah, so that's that's kind of like the history of my relationship with Leica and now being the director of marketing just helping them kind of get a foothold, get some organization around what they're doing, why they're doing it. You know, working with a ton of good writers in the industry that know optics way more than I do, so I don't pretend to be an expert in optics at all, since I've only been here for about six months. So I've been pretty heavily on the product team and other individuals that have been here for decades.

Speaker 2: 5:26

So that's really what's really cool about the leica brand is a ton of the sales guys have been here for, you know, 15, 18, 20 years, and so, uh, hamilton, who I, who I knew through mystery ranch, um, who's been part of the, the leica brand for it seems like many decades, um, he's, uh, he's a good friend of mine. He just brand for it seems like many decades, he's a he's a good friend of mine. He just reached out and he's like hey, you're looking for a marketing role and so we just chatted and connected and that's kind of like no, no.

Speaker 1: 5:55

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Speaker 1: 6:23

So let's kind of dive in a little bit to some of the products that I know that there's going to be some launch later on the year and you know we'll have you back and kind of discuss those, or maybe in Hamilton then to kind of, you know, go into some more details. But as far as some of the ones now, I mean you know one of the ones right here, the GeoVid Pro AB+, the Applied Ballistics Plus, this is by far the best rangefinder binoculars I have ever used. They are super clear, amazing, accurate as could be, and I am just blown away and I'd love for you to maybe talk a little bit about those. And, you know, with the Applied Ballistics and some of the software developments and some of the things that you can link up, because I mean that's something you can also do with the other scopes. And you know range finders, the standalones, and you know what is happening these days, I think, when some people used to hey this range finder, cool, I can just show as far as how far this is.

Speaker 1: 7:12

But there's different. There's so much technology now in the software side of things that I'd love to kind of talk you know a little bit about that and let listeners understand the evolution of that and how that can be a game changer, the evolution of that and how that can be a game changer, whether that's, you know, in your hunting relation or in your precision long range shooting or whatever that may be. Uh, so if you wouldn't mind, you know, maybe kind of tackle a little bit of that and we'll kind of go to a few other things here in a little bit and we'll chat on those too.

Speaker 2: 7:36

Yeah, so like um, just from a Lika's perspective, uh, the goal is to make um hardware and software software, you know, interconnected and it's to make it more of an ecosystem of many different softwares out there and maybe some hardware integrations as well. So for Leica it's less about, like you know, if you buy our things you have to be a part of this proprietary system that we design, that we control, that everything is designed by Leica and that that's the only stuff that you can integrate with. And that's what most of our competitors are doing today. Leica is taking more of an approach of an open ecosystem where we integrate with the best technology in the industry, which I feel like is you know whoever had that mindset? It was most likely Matthias, who's in Germany, and then a few other team members, but that's kind of their focus is like how can we integrate with the best technology in in the industry?

Speaker 2: 8:30

And so with the leica ab plus um, that's an approach to work with applied ballistics and actually before my time of getting really into shooting, I thought kestrel and applied ballistics were the same thing and so kind of diving down the deep rabbit hole. You know, applied Ballistics is its own company and then it integrates with all these different companies to help improve, you know, shooting and just having access to more of your data. And so with the AV+, that was an attempt to, and it was completed, with obviously the AV+ having Applied Ballistics on board your binocular, with obviously the AB plus having applied ballistics on board your binocular, and so that's the only binocular in the industry that actually has applied ballistics on board. So what's different is like applied ballistics. If you don't have it on board, obviously you might be using a Kestrel, you might have a Garmin Fortrex or another style of watch, so that would be off board, right.

Speaker 2: 9:23

But um, so by having applied blixx on board, you're able to make a more calculated decision within, within your binoculars, as opposed to having to reference another tool. Obviously, once you go to the range, you get that all set up and then it becomes a, a tool that's just right there in front of you. So that's kind of like the, the process that they're going through from a product development standpoint, and applied ballistics is definitely that, that that's pushing the industry forward. So most companies are trying to play catch up with what we're doing there, and that's the interesting thing about Leica is that we've been making the best glass, the best hardware and now working with some of the best software. You're getting best of both worlds, of having the best hardware and software at the same time, and no one's really ever talked about it like it, and so here I am.

Speaker 1: 10:09

That's great man. Well, it's, it's phenomenal. You know, I've uh, like I said, I've I've used like a range finding binoculars before and had the experience and just second to none glass, and I mean, whenever I started kind of getting into precision long range shooting, that was the one that my buddy was like, hey, he builds rifles and he's like this is the only glass I use, this is the only range finding binocular, this is the most accurate, I love it. And he's shooting out two miles and such. So like I was like, okay, I'm going to take your word for it, Cause I'm. You know, I was at the 800 yard these up.

Speaker 1: 10:36

Just the clarity, the ability to just get spot on ranging, was something that was phenomenal. But then, you know, diving into the software side of things has just been pretty mind blowing as far as what you can do and being able to integrate that technology, which is just another level and another step forward, which, like, is just kind of improving that game, you know. And the other thing, I was got the AmpliSix here. This is one of the many rival scopes that Leica has. I really like this. The clarity, of course, again, is just absolutely amazing. But being able to integrate this with the Calinex Sight SE the thermal. You know, a lot of times you have a standalone thermal unit right and I've had those where you can have like a quick detach and you know, most of the times it'll kind of go pretty close back to center. But the ability now using the uh russon is that how you say say it, the uh as far as the adapter being able to.

Speaker 2: 11:35

I say I say russon, but it's I.

Speaker 1: 11:37

I don't know if that's totally accurate, but yeah I'm gonna go with yours because, uh, I'm not sure, but I the adapter being able to integrate these together and be able to have that as a one piece to where you could kind of take it off and it does have a QD ability to kind of pull it back off, but the being able to have something kind of using as a spotting scope and then being able to then put it back on and having that ability and that thermal is absolutely amazing. I'd love for you to maybe talk a little bit about that and that integration and if there's anything you know coming out soon it looks like there's some you know thermals that are going to be coming out on the market here later on in the year if you want to go ahead and maybe dive into that and talk about kind of the success of this and the Calinex and what that's been looking like for you guys. I know there's a few different brands. There's the Sight no-transcript.

Speaker 2: 12:32

Yeah, so obviously you just covered the fact that we're trying to integrate pretty much with every tool that you might need, and so with the GeoVid AV Pluses that we just talked about, then you have like an amplis scope. We have obviously like a PRS scope, but the amplis is specifically more of like a. It's a better use case for, like your Western Hunter, it has many different reticles has. It's super durable. It's a little bit thicker tube. It allows you to select a. You know what's going to work for your use case. We have our like a ballistics app where you can actually load. Once you actually set up your gun profile, you can go in there and select the reticle with the leica scope that you're that you're using, and then you can actually get your subtension reads just off that reticle. The nice thing about that is that we've also, since we work with Applied Ballistics on our Leica app in Applied Ballistics Quantum, now that feature is actually in there as well, so you can use any scope, you can get all your subtensions, you can get all that information right there in the app. So by having you know, like a complete ecosystem, what I'm talking about and soon that will be some things like with the spotting scope and some other uh hardware that we're making. But, yeah, the amplis is definitely one of those products that we never really like officially launched in the us, and so we're we're excited to kind of continue to talk about that and bring some attention to the fact that we do make rifle scopes and then they also integrate with our thermal stuff. So a little history about Leica itself. If you think about this way, leica has been making cameras for almost 100 years and so we made sensors, you know, from a digital camera standpoint, that captures light, and now we're making digital cameras that capture heat. So any company that's out there right now that's making thermal um, they may have been doing it and they're innovative, but you know, like has been doing it for a lot longer time from a sensor standpoint, like when you talk about like being, from a portrait photography standpoint, the best in the world. Now we're applying that same knowledge to our thermal digital stuff. So it's pretty monumental. I don't think that people really fully grasp that. So it's kind of a fun story and a few topics to talk about, um. So it's it's kind of a fun story and a few uh topics to talk about.

Speaker 2: 15:01

Um, the nice thing he talked about with the Ruson adapter is that, you know, most a lot of guys have, or gals have their, you know, the rifle scope and they don't necessarily have the funds to go invest in a whole nother thermoscope. And so for us, with the clip-on technology which is, you know, it's not clip-ons are not mass market, you know but we feel like from european standpoint, from also us standpoint, like why don't you just take something that's already there and then just integrate with it, and so you don't have to go buy a new, a full new scope? You can just buy a colinox clip-on. So the colinox clip-on that you're you're showing there is the colinox one. We'll be coming out with the colonox two here, hopefully, um, by july this year, um, but that colonx two and the ruson adapter.

Speaker 2: 15:41

The ruson adapter you can put, you could put multiple ruson adapters on the size of objective that you have per scope, and then you could simply just move that thermo from scope to scope to scope. So now you just like took something where it's like a single unit and now you just have to buy an extra ruson adapter for that other objective and now you have a thermoscope for any scope that you own, so like yeah, so I just feel like yeah yeah, there's tons of them.

Speaker 1: 16:09

I was looking at the list on, you know, matching it up to what you have. I mean tons of different scopes there they're made, it is not. I mean there are a lot of different scopes there, they're made, it is not. I mean there are a lot of different options that some people might already have on top of their rifle and their safe. That is going to be easily paired up with that with the colonel.

Speaker 2: 16:25

Yeah, for sure. Yeah. And since we partnered with Roussan, that's a whole nother company and they do all the measurements, they use all the tools to make sure it's accurate. So they, they use all the tools to make sure it's accurate.

Speaker 1: 16:38

Um, so it was. They've done all the hard work for you. So, yeah, yeah, well, they are phenomenal, you know, um, I I want to definitely touch base too. I also have the rangefinder CRF pro here, um, which is going to be great because, you know, as far as you know, sometimes you get the big rangefinder binoculars. Obviously, if you're going to get something out there, you're going to need to have something that's a little larger. But you know, you're in that tight space.

Speaker 1: 16:56

We've got turkey season coming up and I definitely think having a range finder that you can have handheld, super light, super accurate, and it's something that you know you can range out there a little bit hey, where are those birds coming in? And making sure you have, you know, your range for shotgun or even if you're doing archery. I'm going to be doing that this fall with this and I'd love to talk a little bit about that too. And again, these are other things that are, you know, again, can be integrated. A lot of the. I've played around with the Bluetooth technology on, you know, these different units here, and I've been very, very impressed, but I'd love for you to maybe talk about that a little bit. And that one also has applied ballistics as far as technology available with it as well.

Speaker 2: 17:36

Yeah, so the CR-Pro does and allows you to integrate with that same applied ballistics technology as well.

Speaker 2: 17:42

And on a range finder, just any range finder in general, when we measure our range finding performance, we are ranging against non-reflective objects, and so that's probably different than most of the industry ranging against non-reflective objects, and so that's probably different than most of the industry does. So we, you know, actually arrange real things and that gives us real data about what we feel like is where the performance is going to be. So, yeah, you get the best of both worlds. And if you have a pair of binoculars that you already appreciate, you know they don't necessarily have a range finder in there, but you pay, you know, a good amount of money for those things because no matter what brand you buy, they could be a good chunk of money. So, yeah, the handhelds are great for that. So we have the CRF-R and the CRF-Pro and then we're hopefully going to come up here later this season with another improvement as well. So, yeah, we're always kind of pushing the envelope as far as like handhelds go.

Speaker 1: 18:35

And what are some of the units that you're taking out in the field and what are you kind of as far as your personal experience now, obviously you've had, you know, some connection with Leica for many years and now working with them. What is it that?

Speaker 2: 18:46

what's been your experience and your thoughts and, you know, what would you like to tell listeners about as far as with Leica sports optics and what you see coming in the future for, like the US market and really kind of bringing things back, because some of these existed elsewhere, but now we're going to be seeing them a lot more here in the in the year, in years to come, and I'd love for you to just kind of maybe talk to that a little bit and you know your thoughts on it yeah, I feel like the industry is just shifting, like, if you look at it, from like the hunter who used to, you know, has a gun safe, they, they pull their rifle out once a year, you know, a week before the season, and then go shoot, you know, get their zero, make sure they're out to you know a hundred or 200 yards where there's zero preferences, and then maybe they throw a couple of lob, a couple out there at three or 400 yards and they're like all right, I'm good and good, um, and you know that's worked for a really long time. But then the industry has really shifted to, um, you know, more of like a prepper mentality where you're, you know, going out to competitions, like maybe you're going out to nrl hunter, maybe you're doing a prs match, but from nrl standpoint, you know it's. It's become this thing where, at least for me, where it's, it's shifted my mentality of being more prepared out in the field because you know, positional shooting is a is a big thing. I I think it's less. I think it's even less about like long range. Like long ranges means something different for everyone, right, right. So some people might think long range is 300 yards, some people might think long range is a thousand yards. You know it just depends on what application or where you grew up or how you use that tool. But actually find that positional shooting, even at two to three hundred yards, can be quite difficult, especially at nrl match where you have like a stage that has two different points and you have to engage two different targets and then shift and then engage those same targets at a different viewpoint. You have to find the target, figure out where it is. So, having that field of view and being comfortable with your reticle, knowing the check downs and all that stuff. So I think the biggest thing for me is like learning and watching during matches.

Speaker 2: 20:55

I've been a range officer a couple different times, specifically when I was at Mystery Ranch we used to do a competition nearby here in Montana but it's interesting to watch people and the people that really have their stuff dialed, the people that have the most simple process but their technique is really good, and so that's kind of the place that we want to sit as a Leica brand. Is that we're? We really want to make sure that we are developing good shooters. We're not hoarding the information that we have. We're trying to share it and then share it as a community, be involved in the community of shooters. So we'll be sponsoring the, the PRS series this year and also the NRL series, and so we really do sponsoring the, the prs series this year and also the nrl series, and so we really do want to be involved in our obviously being a part of some local matches more on the western side, western side.

Speaker 2: 21:46

So, um, yeah, that's where I've kind of see like and where we sit, and then obviously we have a really good dedication to our hunting community as well, and so how help me engage there with events? You know, things like total archery challenge we'd like to be a part of in the future. That's something I worked on at mystery ranch for a long time when total archery challenge first even got started. So, yeah, bringing a lot of our products. We have many different things available for everyone. So, yeah, that's kind of where I see the direction going, and so I even got involved in this year and setting up my own rifle for the first time, like if you've never set up a rifle first time.

Speaker 2: 22:22

It really teaches you all the components. You know it's like if you just buy it. You know a rifle off the shelf. You don't get to experience like what it's like to buy. You know your own trigger um purchase your own chassis. Find your own trigger um. Purchase your own chassis. Find your own bolt and then learn about all the different ways a bolt can be made. Uh, it's pretty intense.

Speaker 1: 22:41

Yeah, indeed.

Speaker 2: 22:42

What did?

Speaker 1: 22:43

you end up putting together.

Speaker 2: 22:45

Um, I, I worked, um, you know, I I really gravitated towards, uh, mdt, uh, for a chassis. Um, I really liked their ACC elite. I just liked the way it looked. When I was, I was at shot show, I was just kind of like walking through every single booth and just saying like, okay, like, if I'm going to start from scratch, where do I start? I just started walking around advice okay, did you check out mbt before? And so, um, I, I went with that acc elite and then I built the second one, that 126, um kind of more of their lightweight carbon. But, uh, yeah, I built the chassis or had to purchase the chassis from them and then got a proof barrel for the ACC Elite. I got a preferred barrel for the 126 because preferred seemed like a good brand too. So I'm just going to test out the waters. But getting a trigger tech and then, after a lot of research, ended up going with a Defiance Defiance Ruckus.

Speaker 2: 23:37

And then I a lot of research, I ended up going with a Defiance, defiance Ruckus, and then I can remember the anti, the titanium one I can't remember the exact name.

Speaker 2: 23:47

So yeah, it's been fun to kind of go from like starting from scratch, learning all the things and then maybe even using DFAT for training in your garage before you actually go out to the range, so you're not shooting all your ammo that you're trying to reload, just doing practice on the trigger and getting all your technique down.

Speaker 2: 24:05

So yeah, it's been fun to kind of go through that process and then seeing how I can utilize what Leica is making, because when you get into reticles, I mean you can go way down the rabbit hole as far as reticles go Sure, and you can go way down the rabbit hole as far as reticles go sure, and you can have many different preferences, like I think a lot of it can be more cognitive than you think.

Speaker 2: 24:24

Um, if you have too much stuff, like if you're, if you have a little bit of anxiety around shooting, like a lot of us do, or just like the stress of the situation and you know, like having too much christmas tree, you know dots and windage on there, as far as like what that goes, and if you're actually doing holdovers or not, that can feel like it's just too much. And so you know a cleaner reticle, it just has your, your wind and elevation, maybe different tick marks. Whether you're shooting mill or MOA just kind of depends on what you're, what you're doing there. So it's interesting how you you know like has been thinking about that in the past, and then how we're going to improve that in the future and you know how we make radicals, whether first focal or second focal one, depending on where you're geographically located.

Speaker 1: 25:06

I think sure, yeah but I I do say, like, also with the amplis 6, like being able to have the um, you know the, the illuminated dot in the middle has been I'd love that. Look, because there's been other ones I've used, you know, and there's there's plenty different name brands out there that people have used as well, where, you know, sometimes you have your x and y that's all lit up and it can be a little bit much, and being able to have just that one little tiny dot like that was a really cool thing. That when I first turned that on and tried it I was like, oh okay, I love that. It made it just so much simpler.

Speaker 1: 25:40

And, like you said, to the Christmas tree reticles and things, sometimes you know it, it there's, there's a tool for every toolbox and for every use, right, but sometimes, uh, that that whole kiss method is is a little bit easier to go with. And being able to have all the technology there and be able to dial something in and be able to kind of also use, you know, software applications, I feel like you can um it kind of just simple up symbols, up the process a little bit. For me and you know that that illuminated dot really was something that I was, uh, really happy to see and, as far as you know, just wasn't as busy man, I was just like, oh, cool, and 10 different degrees of being able to have it, you know, as brighter as, uh, as dim as you want and for whatever set. And setting uh really easy to use, just little turn the dial there, I love that and you know why that you like that so much is because it's a.

Speaker 2: 26:26

Your eye always wants to find center, right, it doesn't want to look at other things. You know, like that's why we appreciate when you can dial, is that you get to look at center. Yes, because holdovers are very unnatural for the eye. Yeah, it's like it wants to creep back up and look at center, but then you're like trying to put it. You know a holdover, you're trying to put it in a different spot and your eyes it's like wait a minute, we're supposed to be looking at center. So obviously, both are, both are very helpful and obviously different applications. So, like, if it's a military application, obviously holdovers are much faster.

Speaker 2: 27:00

You're not going to dial every single shot. You won't have enough time. And maybe that's similar for, like, an inner hole match or a PRS match. That learning your holdovers is just as important, especially if something doesn't function or work right. So, like, if you have all your, if you have all your data, um, you and you know all your clicks, obviously, um, before you jump on the course, um, yeah, it just depends. But um, yeah, so it's been. It's been great to kind of learn that and be a part of it and just like watch the development help influence it. You know we're developing a really cool community of people that are either into shooting or just into hunting or lifestyle, so it's it's been fun to kind of start to develop another, the next phase of like in the us. I'm excited for the future. It's only been six months for me, so it's it's uh, it's been a whirlwind to start but um, yeah we're going to slowly work on building that and just being more engaged generally.

Speaker 1: 27:58

That's great, well, and you jumped in right before the show season and there's a lot of travel. I know we've talked kind of in between when you're bouncing here and there and meet with people and you know it's been really cool to see this stepping up in, you know, developing even more and talking to you about what's coming down the line, and I look forward to having you back on and and talking more. As you know, some new product lines come out and just to kind of see the overall success of of Leica sporting optics and being able to see where this is. Uh, you know, moving in the U S and this market obviously been a leader, uh, worldwide for a long time.

Speaker 1: 28:31

I've had, you know, many years of experience and, uh, I'm going to be using, you know, like a products only for this next year.

Speaker 1: 28:38

So, as I go out on my hunts and you know, some of the long range stuff I'll be doing, I'll be sharing a lot of videos and and reviews about things and sending out some links. So, uh, you know, for those below I will have all the links uh for, like us, so, some of the products we talked about today and then, as a, as you know, the new ones come out here later on in July and the summer. I'll kind of update those links and what you know either you or Hamilton or you know someone come back on and talk about. You know some of the new product lines but you know, for those who may want to follow along your journey, as far as you know the stuff that you got kicking on personally, can you go ahead and give your socials and then maybe tell us a little bit about where you'd like to direct people to go? Look at some of these things that we talked about here at Leica.

Speaker 2: 29:18

Yeah, for sure. And then one last thing is from a software ecosystem stuff. We're signing up with OnX this year. So another cool feature of working with OnX and being able to arrange and drop a pin no-transcript but, um, yeah, that's, that's gonna be great, um, for me personally, um, just on instagram mostly. Um, ryan underscore, underscore home, holm. And then we also have our Instagram for like us or like a hunting USA, follow us there. So that's probably where you'll see most of our social or things that we're posting that are new. If we're working on any sort of collaborations this year, like another one is like all-in. We'll have some stuff for digiscoping, whether on your spotting scope or your binoculars. Well, that'll launch this year. So follow along on that one. We've got a couple of cool, interesting ones that I can't release yet, but you'll be excited Nice.

Speaker 1: 30:25

Well, when they come out, I'll definitely be sharing those. And hey, man, I'm really stoked that you are, you know, kind of behind the drive here and taking everything into the US by storm. I know you've had a lot of success through all your marketing, everything you've done before in the industry, and I know that this is just going to be a great fit as it continues to develop and evolve. And, like I said, I just like the best of the industry that I've used. I absolutely love them. I'm very excited that we got to chat a little bit today and we'll have part two sometime soon, man. So, yeah, thank you so much, ryan, for joining me and looking forward to seeing everything that comes down the pike.

Speaker 2: 31:04

Yeah, thanks man.

Speaker 3: 31:05

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